pushpendra prakash sagar
3 min readOct 6, 2019

It seems many mobile phone manufacturers are now keen on innovating Television and expand their market beyond the heavy competition of mobile segment.

September 2019 saw 2 new smart TV launches in India.

So what’s new about TV launches? Hmm.. these TV launches were from 2 mobile phone makers Motorola and OnePlus.

It seems many mobile phone manufacturers are now keen on innovating Television and expand their market beyond the heavy competition of mobile segment.

This is a good news for TV, as all the traditional OEMs have been focusing on mostly screen display and size, it's time when newer players come into this arena and emphasise more on user experience. TV consumers is exposed to using smartphones, laptops and when they reach to TV it lags behind in the expected experience and power.

Both the brands claim to redefine TV experience. OnePlus TV looks promising.

Their remote with built in Google assistant and USB slot looks aesthetically appealing.

image from Twitter: OnePlus tweets

The USB slot... I am guessing... it maybe for charging the remote + connecting the phone for faster media share or inputs.

image from Twitter: OnePlus tweets

Quick switch between TV apps using phone is fantastic. Specially, their integration of text and touch inputs via mobile phone.

image from WhatsApp chat

Motorola TV remote

image from WhatsApp chat

These are some chat bubbles from the conversations where friends discussing about Motorola TV remote.

The very 1st impression looking at the image is similar for me as well.

It's difficult to gauge actual experience just by looking at the image but one can guess a few things.

● It seems they have put down maximum amount of interaction on hard key of remote for instant action/control instead of on-screen moving around.

● This approach could be well versed with the audience who is already using multi buttons remote and...not just 1 but 2 because... another one comes along with set top box (STB)... which usually takes over the TV remote.

● or I might just be wrong... the number of buttons and size or the remote can also intimidate the user.

I have seen such remotes.. D2H set top box comes with such type of remote.. they have tons of buttons on remote... and non of them give you instant response...they have equal amount of on-screen UI to deal with.

D2H remote and on screen interface

So, a clear purpose should be set for approaching the experience. If you're going heavy on remote interaction then remove as much, as you can... on-screen UI interaction.

● remote works well with TV native functions like on-off, volume control and satellite channel switching. When it comes to current day Apps, remote has limited control. A hard button at remote might be able to trigger the app but navigating and playing the content depends on that particular app's on-screen UI.

Before you start playing the content all VOD apps require sign-up or log -in, which is not very easy to do via a remote.

Disclaimer: All the images/screen shots, videos and links shown here belong to respected owners and shared here for appreciation purpose.

pushpendra prakash sagar
pushpendra prakash sagar

Written by pushpendra prakash sagar

UX designer with a down to earth approach. crafting meaningful solutions for digital devices.

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