Brand and User Experience Analysis Document
Brand and User Experience analysis document for Sahu Group, Chandausi, Uttar Pradesh.
Sahu Group is traditionally into cold storage facilities in this semi urban town called Chandausi.
Last few years they are doing pretty well in processed frozen vegetables with their own brand name called Sahu Fresh
- Frozen Peas
- Mix Vegetables
- Soyabean Chap
- Sweet Corns
My friend’s brother works with them and had requested me to create a document for them. This was supposed to be a paid affair, but you know how small towns of our Uttar Pradesh are and the business runs on free services from family and friends. फ्री सेवा🙊🙉🙈
Purpose
What is the real target? Brand Building or sales
Brand- Which will eventually result in retail sales!
Sahu Group is already a great supplier for Brands like Mother Dairy and Vadilal. In-fact demand is more than the production and supply.
Focus Product
Which product we want to focus on priority basis? We have 6 major categories.
Bottled Products | Canned Products | Fruit Juices
Frozen Vegetables | Frozen Fruits | Frozen Pulp
Experience Loop
Ideally it should be a user experience loop which gives him a chance to navigate between all our touch points smoothly.
Our website is the main touch point, or We can say home.
All the other channels posts have a footer prompting users to visit: www.sahugroup.co.in and this is where it lacks charm, and we need to make it a pleasant experience for the user, so he feels that his journey to destination was worth it.
Please, see the full presentation on the given web link. 🌐🔗
🤓👇🏼📝📑
Link: Google Slides Presentation
If the link doesn’t open itself then please, copy the link URL text given below. 🤓👇🏼
Disclaimer: All the images/screenshots, videos, and links shown here belong to respected owners and are shared here for review and appreciation purposes.
🔖TAGS:
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